Effective Date: July 27, 2026
1. Introduction
Blue Circle Supply is operated by Strream Direct Marketing Limited (“Blue Circle Supply,” “we,” “us,” or “our”).
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:
- Visit or use the Blue Circle Supply website;
- Create or use an account;
- Place or inquire about an order;
- Contact customer support;
- Subscribe to marketing communications;
- Request a return, refund, replacement, or warranty service; or
- Otherwise interact with Blue Circle Supply.
This Privacy Policy applies to customers and website users in Canada and the United States.
By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy. Where consent is required by law, we will request it in an appropriate manner.
2. Information We Collect
The personal information we collect depends on how you interact with us.
2.1 Information You Provide
We may collect:
- Name;
- Email address;
- Telephone number;
- Billing address;
- Shipping address;
- Account username and password;
- Products purchased, viewed, returned, or added to a cart;
- Order numbers, transaction records, and purchase history;
- Customer-service communications;
- Return, refund, warranty, and complaint information;
- Photos or documents submitted in support of a damaged or defective product claim;
- Marketing preferences;
- Business name, professional role, licence, certification, or purchasing authority where required for particular products; and
- Any other information you voluntarily provide.
Please do not send medical records, diagnoses, prescriptions, patient information, or other sensitive health information unless we specifically request such information through an appropriate secure process.
2.2 Payment Information
Payments are processed through third-party payment processors.
We generally do not receive or store complete payment-card numbers or card security codes. We may receive limited payment-related information, such as:
- Card type;
- Last four digits of a payment card;
- Transaction status;
- Payment authorization or reference number;
- Billing name and address; and
- Fraud-screening results.
Payment processors handle payment information according to their own privacy policies and security requirements.
2.3 Information Collected Automatically
When you visit or use the website, we and our technology providers may automatically collect:
- Internet Protocol address;
- Browser type and version;
- Device type;
- Operating system;
- Approximate location based on IP address;
- Referring and exit pages;
- Pages and products viewed;
- Dates and times of visits;
- Cart and checkout activity;
- Website interactions;
- Cookie identifiers;
- Error logs;
- Security events; and
- Other technical and usage information.
2.4 Information From Other Sources
We may receive information from:
- Payment processors;
- Shipping carriers and fulfillment providers;
- Fraud-prevention and identity-verification providers;
- Website hosting and e-commerce providers;
- Analytics providers;
- Customer-support platforms;
- Marketing providers, where permitted by law; and
- Public or commercial sources used to verify business or professional credentials.
3. How We Use Personal Information
We may use personal information to:
3.1 Provide Products and Services
- Create and manage customer accounts;
- Process and fulfill orders;
- Process payments;
- Confirm transactions;
- Arrange shipping and delivery;
- Provide tracking information;
- Communicate about orders;
- Process cancellations, returns, refunds, replacements, and warranty claims;
- Provide customer service; and
- Notify customers about product safety matters or recalls.
3.2 Operate and Improve the Website
- Maintain website functionality;
- Remember preferences and cart contents;
- Analyze website use and performance;
- Diagnose technical problems;
- Improve products, services, navigation, and customer experience; and
- Develop aggregated or de-identified business information.
3.3 Security and Fraud Prevention
- Verify transactions;
- Detect or prevent fraud;
- Protect customer accounts;
- Prevent unauthorized access;
- Monitor misuse of the website;
- Enforce our Terms and Conditions; and
- Protect our customers, business, systems, and legal rights.
3.4 Marketing and Communications
Where permitted by law, we may use contact information to:
- Send newsletters;
- Provide product updates;
- Announce promotions;
- Request customer feedback; and
- Provide information about related products or services.
You may unsubscribe from promotional email messages by using the unsubscribe link in the message or contacting us.
Order confirmations, shipping notices, product-recall notices, security messages, and other transactional communications are not promotional messages and may continue even after you unsubscribe from marketing.
3.5 Legal and Administrative Purposes
We may use information to:
- Maintain accounting, tax, transaction, and compliance records;
- Respond to legal requests;
- Exercise or defend legal claims;
- Investigate disputes;
- Comply with regulatory requirements;
- Enforce contracts and policies; and
- Complete a merger, financing, reorganization, sale, or transfer of all or part of our business.
4. Consent and Other Lawful Authority
Where required, we collect, use, or disclose personal information with your consent.
Consent may be express or implied depending on:
- The sensitivity of the information;
- Your reasonable expectations;
- The purpose for which the information is collected; and
- Applicable law.
You may withdraw consent for optional activities, such as marketing, by contacting us. Withdrawal does not affect processing already completed and may not apply where we must retain or use information to fulfill an order, comply with law, prevent fraud, resolve a dispute, or enforce an agreement.
5. Cookies and Similar Technologies
We may use cookies, pixels, tags, local storage, and similar technologies.
5.1 Necessary Cookies
These cookies support essential functions such as:
- Shopping-cart operation;
- Checkout;
- Account sign-in;
- Security;
- Fraud prevention;
- Load balancing; and
- Saving privacy preferences.
Disabling necessary cookies may prevent the website from working correctly.
5.2 Preference Cookies
These cookies may remember selections such as language, region, account settings, and previously viewed products.
5.3 Analytics Cookies
Analytics technologies may help us understand:
- Number of visitors;
- Popular pages and products;
- Website errors;
- Traffic sources; and
- How visitors use the website.
5.4 Advertising Technologies
If advertising or remarketing technologies are enabled, they may collect information about website activity to measure advertising or provide more relevant advertisements.
Some U.S. privacy laws may characterize certain advertising-related disclosures as “selling,” “sharing,” or targeted advertising even where no money is exchanged.
Where required by law, we will provide a cookie-consent or privacy-choices mechanism through which eligible users can reject non-essential cookies or opt out of applicable advertising-related processing.
You may also control cookies through your browser. We will recognize legally required browser-based opt-out signals, such as Global Privacy Control, where applicable and technically supported.
6. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients.
6.1 Service Providers
We may use providers that support:
- E-commerce operations;
- Website hosting;
- Cloud storage;
- Payment processing;
- Order fulfillment;
- Shipping and delivery;
- Email delivery;
- Customer support;
- Analytics;
- Fraud detection;
- Cybersecurity;
- Accounting;
- Legal services; and
- Business administration.
These providers may process information only for authorized purposes and subject to contractual or legal obligations where required.
6.2 Payment and Shipping Providers
We may disclose information necessary to:
- Authorize payment;
- Prevent fraud;
- Create shipping labels;
- Deliver orders;
- Provide tracking;
- Confirm delivery; and
- Investigate lost or damaged shipments.
6.3 Legal and Regulatory Disclosures
We may disclose information where reasonably necessary to:
- Comply with law, court orders, subpoenas, or regulatory requests;
- Cooperate with law enforcement;
- Protect health or safety;
- Investigate fraud or illegal conduct;
- Enforce our agreements; or
- Establish, exercise, or defend legal claims.
6.4 Business Transactions
Information may be disclosed as part of a proposed or completed:
- Merger;
- Acquisition;
- Financing;
- Reorganization;
- Sale of assets;
- Insolvency proceeding; or
- Transfer of all or part of our business.
The recipient will be required to handle personal information in accordance with applicable law.
6.5 With Your Direction or Consent
We may disclose information when you direct us to do so or provide valid consent.
7. Sale and Sharing of Personal Information
We do not sell personal information for monetary consideration.
If we use analytics or advertising technologies that are legally considered a sale, sharing, or targeted advertising under an applicable U.S. state law, eligible residents may exercise an opt-out right through the privacy mechanism provided on the website or by contacting us.
We do not knowingly sell or share the personal information of children under 16 for targeted advertising.
8. International Processing
Blue Circle Supply is based in Canada and serves customers in Canada and the United States.
Our service providers may process or store personal information in Canada, the United States, or another country. Information processed outside your province, state, or country may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement agencies, or government authorities in accordance with local law.
We remain responsible for personal information under our control as required by applicable Canadian privacy law.
9. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Complete orders;
- Provide customer service;
- Process returns or warranties;
- Maintain tax and accounting records;
- Meet product-safety or recall obligations;
- Prevent fraud;
- Resolve disputes;
- Enforce agreements; and
- Comply with legal requirements.
Retention periods vary depending on the type of record and applicable obligations.
When information is no longer required, we may securely delete, destroy, or de-identify it.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against:
- Loss;
- Theft;
- Unauthorized access;
- Improper use;
- Unauthorized disclosure;
- Alteration; and
- Destruction.
Safeguards may include access controls, encrypted communications, secure payment processing, system monitoring, backups, staff controls, and service-provider security requirements.
No internet transmission or storage system is completely secure. We therefore cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of your account credentials and notifying us promptly if you believe an account has been accessed without authorization.
11. Security Incidents
If a security incident involving personal information occurs, we will investigate and take reasonable corrective action.
Where required by applicable law, we will notify affected individuals, privacy regulators, or other authorities when a breach creates the legally required level of risk.
12. Your Privacy Rights
Depending on where you live and whether a particular law applies to us, you may have the right to:
- Request access to personal information we hold about you;
- Request information about how we use or disclose it;
- Request correction of inaccurate information;
- Request deletion of eligible information;
- Withdraw consent to optional processing;
- Receive a portable copy of eligible information;
- Opt out of the sale or sharing of personal information;
- Opt out of targeted advertising;
- Limit certain uses of sensitive personal information;
- Appeal the denial of a privacy request where applicable; and
- Exercise privacy rights without unlawful discrimination.
These rights may be subject to exceptions. For example, we may retain information needed to complete a transaction, maintain legally required records, prevent fraud, protect security, resolve disputes, or establish legal claims.
To submit a request, email support@bluecirclesupply.com with the subject line Privacy Request.
We may need to verify your identity before processing a request. Verification information will be used only for the request and related security or recordkeeping purposes.
Where permitted by law, an authorized agent may make a request on your behalf. We may ask for proof of authorization and may need to confirm your identity directly.
13. Canadian Privacy Rights
Individuals in Canada may request access to and correction of personal information under applicable Canadian privacy law.
You may also question or challenge our privacy practices by contacting our Privacy Officer.
If we cannot resolve a privacy concern, you may have the right to contact the appropriate federal or provincial privacy regulator.
14. U.S. State Privacy Rights
Residents of certain U.S. states may have additional rights under comprehensive state privacy laws.
These rights apply only when the relevant law applies to Blue Circle Supply and to the particular information or processing activity.
Where legally required, we will provide appropriate methods to:
- Request access, correction, deletion, or portability;
- Opt out of applicable data sales, sharing, or targeted advertising;
- Limit eligible sensitive-data processing; or
- Appeal a denied request.
15. Marketing Communications
We send promotional electronic communications only as permitted by applicable law.
Marketing messages will include identification information and an unsubscribe method. We will process unsubscribe requests within the period required by law.
You may also unsubscribe by emailing support@bluecirclesupply.com.
16. Children’s Privacy
The website is not directed to children under 13.
We do not knowingly collect personal information directly from children under 13 without legally required parental consent. If you believe a child has provided personal information to us, contact us so we can review and take appropriate action.
17. Third-Party Websites
The website may contain links to third-party websites or services.
We do not control and are not responsible for the privacy, security, accuracy, or content practices of third parties. Review their privacy policies before providing information.
18. Changes to This Privacy Policy
We may revise this Privacy Policy to reflect changes in:
- Our practices;
- Technology;
- Products or services;
- Service providers; or
- Legal requirements.
The revised version will be posted with a new “Last Updated” date. Where required, we will provide additional notice or obtain consent.
19. Contact and Privacy Officer
Questions, complaints, and privacy requests may be directed to:
Privacy Officer
Strream Direct Marketing Limited, operating as Blue Circle Supply
55 Village Center Place, Suite 200
Mississauga, Ontario L4Z 1V9
Canada
Email: support@bluecirclesupply.com
Phone: +1 844-635-1893